As per the latest reports, Ram Charan’s Racha is going great guns at the box office even after weekend.Charan, who relied on a on out and out commercial movie, finally has a reason to smile.But what is making Racha very special? With its just average content and week entertainment(comedy), should one say movie is getting more than what it really deserves?

Trade analysts say, its been more than a 3 months, Telugu cinema witnessed a Big star movie.After Businessman and Bodyguard, its only small movies that ruled the roost.Timing of Racha cannot be better than this.By planning, or by coincidence, movie is safely placed without any clash with other big star.Thanks to Balakrishna’s oblivion attitude towards Adhinayakudu, the trade for Racha is projected strong even in next two weeks.

This trend is not new to Tollywood.Previously Mahesh Babu’s Dookudu also enjoyed the same fate at the box office.With not so great content, it almost recreated the history in TFI.Now Racha is going in the similar lines.Audience are left with a default choice in this holiday season(best market for TFI).During the times when more than 70-80% of the collections are from first 2-3 weeks, Racha is enjoying 100% market, without any competition.By the time another movie is lined up, Racha will surely sweep the market with great numbers.