A new print campaign in today’s newspapers suggest that Research in Motion (RIM) has dropped the prices of BlackBerry phones in India by as much as 27% making the devices even more affordable.Contrary to what some may think, BlackBerry is actually a very popular brand in India for two reasons – there’s BlackBerry Messenger (BBM) and the devices are generally good value for money. The god of Indian cricket, Sachin Tendulkar, also carries a BlackBerry though it’s a designer edition done by Porsche.
Here’s a chart comparing the new BlackBerry prices with the unofficial market prices.
| Old Price (Official) | New Price (Official) | Lowest Price (Market) | |
 BlackBerry Curve 9380 |  20,990 | 16,990 (-19%) | 15,125 |
 BlackBerry Curve 8520 | 10,990 | 8,990 (-18%) | 8,399 |
 BlackBerry Torch 9860 | 29,990 | 21,990 (-27%) | 20,617 |
 BlackBerry Curve 9360 | 19,990 | 18,990 (-5%) | 17,862 |
