Mahesh Babu is inarguably the top brand ambassador in AP today.  In this field, he is well ahead of his competitors from film industry. Mahesh has recently signed a deal with Santoor soap. 
 
Here is the first look of Mahesh Babu from Santoor ad. Santoor is one of the leading soaps in Andhra Pradesh already and with Mahesh Babu on board it will definitely give tough competition to the other brands.
 
There is a buzz that other leading bathing soap makers are in plans to rope in other top heroes of Tollywood as brand ambassadors to give tough competition to Santoor.