The outfit has been objecting over the perceived insult since the release of the movie. Some scribes even directly posed a question to Puri Jagannadh at the Hexa Platinum and successmeet, to which the director answered in the affirmative. He said that many sitting there who were Hindus, including himself, did not think that there was anything offensive.
The controversy has been taken to another level when some activists of the Parishad set the posters of the movie ablaze in the precincts of Osmania University in Hyderabad.